NACDS Annual Meeting, April 30 - May 3, 2011, Scottsdale, AZ. Booz & Company are associate members of the National Association Chain Drugstores. TPE practice personnel were on hand to discuss emerging trends in sales and marketing effectiveness.

DemandBetter, May 9 - 11, 2011, San Francisco, CA. Booz & Company are proud to be Gold Sponsors of DemandBetter. Hans Van Delden, Vice President, will present "Next Generation Planning for Sales and Marketing" at the event.

Consumer Goods Technology Sales and Marketing Summit, June 6 - 8, 2011, New York City, NY. Booz & Company are sponsoring Sales and Marketing Trends Research, an annual survey that will be presented at the conference.

Next Generation Planning
This new planning paradigm is emerging with the help of advances in analytics and planning tools. Next-Generation Sales and Marketing Planning discusses guiding principles and demonstrates how this new planning discipline can yield more accurate and effective plans.

Raising the ROI of Trade Spending
Recent research by booz & Company shows how CPG companies are investing in technologies designed to improve their In Store Business Intelligence while simultaneously increasing the ROI of the trade promotion spending.

Using Handhelds to Improve In Store Execution
CPG Companies are finding that deployment of mobile solutions can increase the efficiency and effectiveness of their field force, oftentimes improving the impact of their trade promotion investments.

more ideas >

Booz & Company
A leading global management consulting firm, helping the world’s top businesses, governments, and other institutions.

strategy+business
A quarterly magazine published by Booz & Company featuring business news and articles for corporate executives and the people who influence them.

OrgDNA
A diagnostic framework developed by Booz & Company based on years of experience studying how companies organize and execute, which provides an easy, accessible way to identify and remedy the roadblocks that impede results.