Webinar: “Shopper Marketing and Trade Promotion: Improving Returns through Alignment”, February 23rd, 11 am. We are sponsoring and conducting a webinar in conjunction with Consumer Goods Technology that will focus on recent research conducted with between 30 and 40 leading CPG companies. The webinar will focus on the survey results and insights, how leaders are achieving higher ROI based on best practices and case studies illustrating some of the ways companies are managing the Shopper/Trade intersection. Please go to the CGT website for more information and registration.

NACDS Annual Meeting, April 21 – 24, 2012, Palm Beach, Fla. Booz & Company are associate members of the National Association Chain Drugstores. TPE practice personnel were on hand to discuss emerging trends in sales and marketing effectiveness.

DemandBetter, June 11 - 13, San Francisco, CA. Booz & Company are proud to be Gold Sponsors of DemandBetter. Hans Van Delden, Vice President, will present on Post Event Analysis best practices at the event.

Consumer Goods Technology Sales and Marketing Summit, June 4-6, 2012, New York City, NY. Booz & Company are sponsoring Sales and Marketing Trends Research, an annual survey that will be presented at the conference

Next Generation Planning
This new planning paradigm is emerging with the help of advances in analytics and planning tools. Next-Generation Sales and Marketing Planning discusses guiding principles and demonstrates how this new planning discipline can yield more accurate and effective plans.

Raising the ROI of Trade Spending
Recent research by booz & Company shows how CPG companies are investing in technologies designed to improve their In Store Business Intelligence while simultaneously increasing the ROI of the trade promotion spending.

Using Handhelds to Improve In Store Execution
CPG Companies are finding that deployment of mobile solutions can increase the efficiency and effectiveness of their field force, oftentimes improving the impact of their trade promotion investments.

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