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Thank you for your interest in the thought leadership produced by Booz & Company’s Trade Promotion Excellence practice. Please complete the form below and you will receive a separate email with PDFs or links. It will be necessary to provide your name and email address to receive these publications (indicated by *). If you have any further questions regarding our capabilities around trade promotion, please don’t hesitate to contact me.

Kind regards,

Hans Van Delden
Vice President
Booz & Company

Publications You Wish to Receive*

Next Generation Planning
Raising the ROI of Trade Spending
Using Handhelds to Improve In Store Execution
Boosting the Bottom Line Through Trade Promotion Effectiveness
Getting the Basics Right
Moments of Choice—Driving Profitable Growth with Shelf-Centered Collaboration
Partners at the Point of Sale
Power of Operational POS
The State of Collaboration in Our Industry
Super Funds

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